Our Team
Franc Lawrence is a boutique talent management and coaching agency built for today’s digital culture. We represent and mentor creators in the wellness and lifestyle space, helping them stand out in a saturated creator economy and grow into influential voices with lasting impact.
We bridge the gap between content creators and highly paid influencers. Through creativity, strategy, and deep expertise in grooming talent, we guide creators to expand their reach and refine their voice. The result is not just elevated influence, but thriving careers and dream partnerships that last.
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Marissa Shepherd
FOUNDER, TALENT MANAGER, COACH
Marissa founded Franc Lawrence on the belief that authentic voices can change the world. As CEO, she brings over 15 years of sales and branding expertise to empower social media talent, transforming their influence into powerful personal brands. Known for driving revolutionary businesses like La Colombe, inKind, and Hedley & Bennet to new heights, Marissa's philosophy centers on building meaningful relationships that deliver transformative results. Her approach is a deliberate departure from the saturated world of social media, focusing instead on helping clients stand out and build inspiring personal brands with a positive impact.
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Jess Bradham
Operations and Production Manager
With more than ten years of experience, Jess Bradham is a marketing and business management leader who knows what it takes to create a message that sticks. Her dual background in design and commercial production, including work for global brands like Target, Nestlé, and Nickelodeon, gives her a distinct advantage in an ever-changing digital landscape. She understands the creative process from ideation to delivery, ensuring authentic and eye-catching content that resonates with people on a massive scale.
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Samantha Salimu
JR. TALENT COORDINATOR
Samantha leads brand partnership outreach for Franc Lawrence’s creator roster, connecting creators with brands that genuinely fit their audience and voice. Her background spans venture building, content operations, and agricultural economics; an unlikely mix that turns out to be great training for figuring out what actually works. She's systems-minded to the core, and happiest when a pitch is well-tracked, well-timed, and well-matched.
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Laura Kool
VIRAL-U COACH
Laura Kool is a beauty influencer and professional makeup artist with over 7 million followers. She’s also the co-founder of Viral-U, where she’s helped turn everyday creators into influencers with massive followings. Laura’s method combines viral content strategy, smart PR, and deep platform knowledge to help creators grow, connect with loyal audiences, and turn their content into a sustainable career. She teaches not just how to go viral—but how to stay relevant, build trust, and create real impact.